CLIENT
The Mindfulness App
YEAR
2024
SCOPE OF WORK
App Design
Design System
stack
industry
B2C
Health Care
Mental Wellness
Habit-building
Personal Development
En passionerad designer som är dedikerad till att hjälpa företag skapa intuitiva och effektfulla produkter som gör en positiv skillnad i människors liv.
När jag inte designar, kanske du hittar mig utforskandes nya platser och/eller njutandes av en god kopp kaffe –– upplevelser som ger näring åt min kreativitet och inspirerar mitt arbete.
Enkel efterlevnad av GDPR.
❌ Outdated and unstructured flow
The previous onboarding lacked a clear structure and narrative. Each screen existed in isolation, without a guiding purpose or user-centric logic behind the sequence.
❌ Weak brand alignment
The onboarding experience didn’t reflect the tone, feel, or visual language of the brand — leading to a disconnect between what users saw and the app’s actual value.
❌ Poor hierarchy and readability
Key information was lost due to confusing layouts, unrefined typography, and missing visual cues — making it hard for users to understand what to expect from the app.
❌ Missed opportunity for engagement
Without thoughtful interaction design or progression cues, many users dropped off early — missing the opportunity to get hooked during their first experience with the app.
Enkel efterlevnad av GDPR.
I started by mapping the existing user journey to uncover friction points in the current onboarding. A competitor analysis followed, focusing on both direct and indirect apps in the mindfulness space. This helped us identify patterns, missed opportunities, and industry best practices.
Using insights from research, I restructured the onboarding into clear sections: welcome, setup, walkthrough and benefits. We sketched out flow variations and wireframed multiple options to visualize the revised journey before moving into high-fidelity prototype.
All concepts were developed in Figma — serving as a single source of truth. Collaboration with team was streamlined via both Figma and Asana, ensuring alignment between design, product, and development.
Feedback loops played a major role. Iterative reviews with stakeholders helped shape and refine decisions. I also conducted A/B tests and used analytics (e.g., Amplitude) to measure how new changes influenced behavior and retention.
Enkel efterlevnad av GDPR.
The new onboarding experience was designed to be clear, warm, guided, and user-centric — transforming a previously disjointed flow into one that felt purposeful, intuitive, and aligned with the brand.
I divided the onboarding into logical segments: a welcoming introduction, survey and user setup (preferences and notifications), benefits and a walkthrough. This gave the experience a clear beginning, middle, and end — while reducing cognitive load.
Key design elements like consistent spacing, text hierarchy, and readability were fine-tuned. We added visual indicators (like progress markers) to reduce uncertainty and increase perceived control.
Although the design system was still evolving, I worked in parallel to expand and apply reusable components, helping set foundational design standards for the product moving forward.
Rather than asking everything upfront, we implemented a progressive profiling approach — collecting essential user info over time to personalize the experience without friction.
Enkel efterlevnad av GDPR.
The redesigned onboarding didn’t just look better — it performed better across key product metrics.
Despite being longer than the previous version, the new onboarding flow saw a higher percentage of users completing it — and doing so with greater clarity and intent.
With a more thoughtful first-time experience, early churn dropped and retention improved. More users stayed long enough to understand the value of the app.
The team praised the user-first approach. The CPO described the work as “solution-oriented” and “always aligned with our business goals.”
Externally, users shared reviews like:
“The onboarding flow of this app is seamless. They provide the right amount of information about the application and how to use its features.”