Contact me

👋🏼 Hello there, I'm

Joe Gourieh

A passionate designer dedicated to helping businesses create intuitive and impactful products that make a positive difference in people’s lives.

When I’m not designing, you might find me exploring new places and/or enjoying a good cup of coffee –– experiences that fuel my creativity and inspire my work.

A passionate designer dedicated to helping businesses create intuitive and impactful products that make a positive difference in people’s lives.

When I’m not designing, you might find me exploring new places and/or enjoying a good cup of coffee –– experiences that fuel my creativity and inspire my work.

A passionate designer dedicated to helping businesses create intuitive and impactful products that make a positive difference in people’s lives.

When I’m not designing, you might find me exploring new places and/or enjoying a good cup of coffee –– experiences that fuel my creativity and inspire my work.

Recommendations
& Refrences

Recommendations
& Refrences

"Joe is a dedicated colleague who consistently strives to deliver exceptional design work for both the team and the product. He is thoughtful, humble, and consistently contributes to the team's success. Working with Joe has truly been a privilege."
Martin Wikfalk
Founder & Pre-Seed Investor
"I had the pleasure of working closely with Joe for a couple of years, and I'm impressed by his design skills and strategic thinking. Joe not only creates visually stunning work but also understands the broader business implications of his projects. His collaborative spirit and willingness to share knowledge made him an invaluable asset to our team."
Tekla Wanberg
CEO @The Mindfulness App
"Joe did an amazing job. He brought a solution-oriented mindset, coupled with a super user-focused design approach and always aligned with our business goals. On top of that, he was a great teammate—humble, collaborative, and just a really solid guy to work with. He made a huge impact, and any team would be lucky to have him."
Jacob Kristensen
Founder & CPO @ Reflective Technologies
"Me and Joe collaborated on various projects, including the user experience, marketing campaigns, and the visual identity for the brand. In this role, Joe consistently demonstrated his exceptional design skills, with an eye for detail and a focus on the bigger picture. He is a true problem-solver and always finds a way to overcome even the most complex challenges."
Victoria Persson
COO & Head of Digital Marketing @ Awelin

Experience

Experience

Profound Labs
Owner & Design Lead
2023 –– Present · Stockholm
As the Owner and Design Lead of Profound Labs, I collaborate with startups and small businesses to reach their goals by delivering top-notch products and user experiences. I specialize in product design, UX/UI, web design and development, and offer a comprehensive suite of services—including SEO and Google Ads—to help clients build impactful digital solutions that drive growth and achieve their business objectives.
Reflective Technologies (Reflectly)
Product Design Consultant
2023 –– 2024 · Remote
As a Senior Product Designer at Reflectly, I established and maintained design systems to ensure consistency and quality, collaborating closely with cross-functional teams to align design initiatives with business goals and customer needs. In this role, I led key projects such as developing a new onboarding experience to optimize conversion rates and redesigning major app pages to enhance user engagement and retention.
The Mindfulness App
Head of Design
2022 –– 2024 · Hybrid
As Head of Design at The Mindfulness App, I shaped and executed the overall design vision to deliver engaging, user-centered experiences aligned with our mission of fostering inner peace and well-being. I oversaw the entire design process—from research and ideation to final implementation.
UX/UI Designer
2019 –– 2022 · Hybrid
As a Senior UX/UI Designer at The Mindfulness App, I crafted intuitive and impactful user experiences that help people live in harmony with themselves and the world. I contributed to all stages of the design process, including user research, prototyping, and implementation, while working closely with management, engineering, and marketing teams to deliver a seamless and thoughtful app experience.

Education

Education

Södertörns University
Bachelor's degree in Media Technology
(IT, Media and Design)
2016 –– 2019 · Stockholm
Aleppo University
Bachelor's degree in Fine Arts
2011 –– 2013 · Unfinished

Contact

Contact

Let's connect
Feel free to contact me via form
or send an email → joe@profoundlabs.se
Feel free to contact me via form
or send an email ↓ joe@profoundlabs.se
Feel free to contact me via form or send an email ↓ joe@profoundlabs.se

Resume

More like a traditional resume?
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